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Experience Intelligence

You're Making Million-Dollar CX Decisions Based on Customer Memory

Experience Intelligence shows you what’s actually happening.

Join the waitlist

How Experience Intelligence works

1

We "secret shop" your customer experience

Intelligent Virtual Customers (IVCs) engage with your voice, chat, and digital channels using realistic customer personas and scenarios.

2

We evaluate the full experience

Every interaction is evaluated for resolution quality, customer effort, empathy, compliance, and operational friction.

3

You get the whole picture

Run evaluations weekly, monthly, or after major changes. Track trends and benchmark performance across your industry.

Rely on real CX data, not biased and delayed customer memory
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What Experience Intelligence gives you

A reliable source of truth

Measure resolution quality, effort, empathy, and compliance across real interactions—not what 5% of customers vaguely recall weeks later.

Chart showing examples of agent interaction scores

Independent validation of your AI tools

Evaluate AI agents, chatbots, and automation performance using true-to-life scenarios that reflect your real customer experience.

Graphic showing agent and ai interaction

Complete visibility across the customer journey

Track experience across voice, chat, and digital channels as customers move between human and AI touchpoints.

Flowchart showing connection of bots, tools, and customers

Continuous, proactive insights

Schedule evaluations after process changes, AI deployments, or policy updates, and catch performance lapses before customers complain.

graphic showing an AI system evaluation checklist example

Industry benchmarking

Benchmark your CX—human and AI—against your industry using standardized interactions. Know how your customer service stacks up based on real data, not case studies.

Graphic showing TrueCX account performance

Be among the first to try Experience Intelligence

Experience Intelligence is in private beta. We're working with a select group of CX leaders to validate AI systems, benchmark competitive performance, and prove what surveys can't measure.

Join the waitlist

Early adopters get:

  • Access to the platform

  • Custom evaluation scenarios built for your industry

  • Access to benchmark data

  • Direct input on our product roadmap

  • Preferred pricing

Who we're looking for:

CX and strategy leaders at enterprises deploying conversational AI who are frustrated with survey limitations or making competitive decisions without real performance data.

What surveys and analytics can't do

Traditional CX tools weren't built to evaluate AI systems or measure actual experience. Here's how Experience Intelligence is different:

Experience Intelligence Survey Platforms Conversation Analytics QA Tools
Evaluate AI systems Evaluate AI agents, chatbots, automation Can't survey a bot Only analyze human calls Sample humans only
Measure actual experience What happened in an interaction What customers remember feeling Transcript analysis, no ground truth Scales technically
Coverage scale 100% of interactions evaluated ~5% response rate Limited to recorded calls 2-5% sampling
Timing Real-time or scheduled Days or weeks after interaction After the fact After the fact
Standardized comparison Same scenarios across companies Different questions, response bias Can't compare across companies Internal only
Competitive benchmarking Evaluate your industry Survey opinions only Can't access competitor data Internal only
Human + AI unified One unified methodology Humans only Humans only Humans only

Frequently Asked Questions

How does Experience Intelligence work?
Intelligent Virtual Customers (IVCs) interact with your systems—voice, chat, digital—exactly like real customers do. They follow realistic scenarios, and we measure what actually happens: resolution quality, customer effort, empathy, compliance, and friction points. You get objective performance data without relying on customer memory or survey responses.
Can you evaluate our AI systems?
Yes. IVCs can interact with conversational AI, chatbots, IVRs, and any customer-facing automation or AI tool. We measure whether AI agents actually resolve issues, how they handle edge cases, where they create unnecessary friction, and how they compare to human performance or competitors' AI.
How is this different from conversation analytics tools?
Analytics tools analyze recordings of calls that already happened. Experience Intelligence creates standardized interactions you control, meaning you can compare performance across time, teams, channels, and even competitors. We measure outcomes, not just what was said.
What channels do you support?
We support voice today, with chat, digital self-service, and emerging channels in development.
How do you benchmark against competitors?
IVCs interact with competitors' systems using the same scenarios and personas we use to evaluate your performance. This creates truly comparable data—not survey opinions or cherry-picked case studies, but standardized interactions measured on the same criteria.
Is TrueCX secure? Will our competitors know you're evaluating us?
IVCs interact like any other customer and are indistinguishable from real interactions. We're SOC 2, ISO 27001, and HIPAA compliant. Benchmark data is anonymized and aggregated. No company sees another's individual performance, only comparative context.
How often can we run evaluations?
As often as needed. Schedule weekly monitoring, run assessments after AI deployments or process changes, evaluate during peak vs. off-peak hours—whatever cadence gives you the insight you need.
When will Experience Intelligence be available?
Experience Intelligence is currently in a private beta. We're working with a select group of customers to validate the platform before broader launch. Join the waitlist to be considered for early access.
How much does Experience Intelligence cost?
Pricing is based on evaluation volume and scope. Beta participants will receive preferred pricing when we launch publicly. Contact us to discuss your specific needs.
One system. Complete visibility.

TrueCX delivers independent performance intelligence for the conversational economy.

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