About US

Our mission

TrueCx is a customer experience strategy and management firm that has a sole purpose of providing our clients with the insight and tools necessary to make customer experience their #1 Competitive Differentiator.

“The CUSTOMER is what defines an ever changing landscape of how and why they buy. And by collecting and analyzing the data that is received across the omni-channel we help companies JOIN, LISTEN and ENGAGE their customers along their journey, through a consistent and relatable customer experience.”


Our team

  • Allen Kruse

    Founder & CEO

    The founder of TrueCx, has been the captain of this ship from the beginning. He is and up and coming...

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Goals for our Clients

  • Improved Customer Experience
  • Elimination of Data Silos
  • Retain more customers for longer
  • Gain Efficiency through Automation
  • Create a Customer-Centered Corporate Culture
  • Improve the Journey of the Customer

Our experience

Customer Experience Strategy 93%
Customer Experience Program Management 87%
Omni-Channel Strategy & Integration 80%
Voice of the Customer / Employee 73%

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